A key part of business is effective communication, but when it comes to writing emails or general communication with customers, it’s difficult to get your point across without using too much technical jargon. Below we’ve summarised a few pitfalls and how to avoid them:
Don’t just use all the latest buzzwords
While they sound great to people in the know, for anyone outside of your industry, these can come across as daunting or simply make your audience switch off. There are often simpler ways to get your point across. Try using simple and straightforward words to avoid alienating your audience.
Assuming your audience is a subject expert
This is a massive assumption that you want to avoid. Most of your customers will have little or no knowledge of your industry, and using technical jargon can just end up confusing them! Use technical language as little as possible and only when necessary to make sure your message gets across.
Explain technical terms
If you do need to use technical language, make sure you are explaining it in terms that your customer would understand. Try to link the terms to more everyday situations to help your customers understand or include a hyperlink that explains the terms in any emails.
Explain abbreviations and acronyms
In the same way as the point above, if you use any abbreviations and acronyms, then make sure you are explaining them first. Say what they stand for and explain exactly what they mean.
Use plain English
This sums up all of the points above. Always make sure you are using the simplest language possible, and don’t use 50 words when 20 will do. While getting wordy may make it feel like you are knowledgeable, it can just put people off completely.
