Everyone wants to be taken seriously in business, but sometimes it’s just as important to make your customers laugh! Over 90% of customers prefer companies to have a sense of humour rather than coming across as always serious, and there are benefits to using humour in the business. We have outlined some of what we believe to be the key benefits below.
Building a personal connection – having a joke or humorously engaging with your customers helps put them at ease and builds up a personal connection, which in turn can help to retain customers, sell additional products to them or even gain new customers through word of mouth. If your customers like you on a more personal level then they are more likely to recommend to friends or colleagues.
Greater customer engagement – using humour in marketing can really help with connecting to your audience. Using humour or funny interaction in marketing campaigns can increase your customers attention span and encourage them to engage with the marketing. Once they start engaging most of the work is already done!
Makes your brand standout from the crowd – using subtle humour in marketing, or even in day-to-day interactions, will make you stand out from your stuffy competitors who refuse to use any humour. Getting a laugh out of potential customers will make you stand out and draw them to you.
Increased message retention – humorous content tends to stick with people longer than any other. Customers who then remember the humorous part will link that to your message, making it more much likely they’ll remember your business over any others!
Increases brand perception – a good joke helps to create a positive brand image; it helps to showcase your company’s personality and approachability. All of which will make customers feel good engaging with you.
If you need help incorporating humour into your business strategy, we’re here to assist!
