Every business needs effective marketing strategies to bring revenue and help grow the business, but is this the most effective? We’ve listed below what we consider to be the top 5 most effective marketing magnets to draw in new customers.
1. Helpful guides – creating, or just publishing, helpful guides to your target audience can create potential confusion. Publishing these guides onto your social media or website for gated access can help draw in new customers. Provide them for free through a sign-up service, this helps capture their contact information and creates an immediate link between you and the customer and gives you an in to reach out to them.
2. Memberships and exclusive benefits – you’ll see this everywhere, from small local business to the major chains. They all have some form of membership that they can get benefits from, but these benefits don’t just need to be vouchers or some other beneficial gain they can also be access to knowledge. Become an expert in your industry niche and share that knowledge through a membership! By getting customers to sign up you can provide access to information such as potential trends and analysis or exclusive communities. This can be very appealing for new customers and encourage them to provide their contact details for this valuable information.
3. Webinars and online workshops – try hosting a live workshop, or record a webinar section, to help access your customers potential challenges or issues and help to demonstrate your expert knowledge and experience. Having someone looking at you while you’re talking helps to build up a more personal relationship, people will be connected to and your business if they have a face rather than just a voice at the end of the phone or an email.
4. Quizzes and assessments – a good way to engage a potential customer is to get them involved! Try setting up a quiz, or hosting an event, that tests their knowledge and encourages them to learn and grow alongside you. This more personalised experience not only encourages them to get involved, and in the process provide you with their contact details, but by giving them an assessment of their skills you are providing a much more in depth and valuable recommendations.
5. Free trials – who doesn’t love a freebie! By allowing customers a free trial of a system or your service it makes it much easier to turn them into a paying customer. Everyone is more likely to separate with their hard-earned cash once they’ve had an experience firsthand.
